About Johnnie Walker Blue Label Ultra
The Ultra bottle is the result of a 5-yr quest by Johnnie Walker’s proprietor, Diageo, to locate the most sustainable and lightest packaging doable though retaining the luxurious aura in the franchise and its Particular mixture of whiskies, which consist of ultra-unusual Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
Diageo is a world chief in beverage Liquor with An excellent assortment of models throughout spirits and beer classes.
Johnnie Walker’s five years of investigation and progress have meant the information acquired is getting applied throughout the array of Diageo solutions.
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This new, lightweight bottle can be a point of exquisite splendor; but additional importantly, it demonstrates what is achievable In terms of lightweighting glass. We are going to continue making use of these learnings across our range, having much more progressive strides as we look to the future of Scotch.”
The end result is an sector-initial that, together with attaining exquisite attractiveness, showcases what luxurious, lighter-weight, decrease-carbon bottles of the long run could appear to be. As Portion of the Diageo Spirit of Development motion plan, Johnnie Walker aims to lessen the bodyweight of glass Utilized in its packaging; an ambition that may be geared toward cutting down the quantity of carbon emissions associated with packaging.3 While the technological know-how is not really however available to launch bottles of the weight at scale, permanently, the knowledge Johnnie Walker has garnered is now staying placed on lightweighting projects through the Diageo portfolio.
Indeed—this collectible edition might be purchased on the internet and transported securely to the door with signature affirmation.
Liquid Gentle enveloped site visitors inside of a mesmerizing interplay of light and shadow, with relocating gentle passing via glass forms and projecting tasteful styles on to white partitions.
Nonetheless, the technology isn't going to still exist to roll out the Ultra bottle forever. Diageo hopes that this will change, and has by now been granted a patent to carry on enhancement.
The technical troubles that lightweighting offers led us to include various design and creation technical specs that we couldn't have envisaged In the beginning of our journey; from your prerequisite of a tear drop shape which We now have moulded to however mimic the enduring square form of Johnnie Walker bottles, for the addition of a protective cage to allow for any round foundation, as well as hand-building and filling of every particular person bottle to avoid damages in manufacturing.
“We took our eyesight to the team of skilled glassmakers and all over a 5 12 months test-and-understand system slowly and gradually found out how to produce classy, light-weight glass. The complex difficulties that lightweighting presents led us to incorporate various style and design and production specifications that we couldn't have envisaged At first of our journey; within the requirement of a tear drop form which Now we have moulded to still mimic the enduring square sort of Johnnie Walker bottles, to your addition of the protecting cage to permit for your round foundation, as well as the hand-building and filling of each and every particular person bottle to stop damages in creation.”
“In lieu of keep this new awareness near johnnie walker blue label ultra our chest, we’re enthusiastic to offer a royalty-absolutely free licence to our granted United kingdom patent to the world.
In whisky packaging, luxury normally implies significant—Feel thick bottles with hefty stoppers that double as trophies with a shelf. Johnnie Walker wants to upend that contemplating and embrace the Idea that lithe is lavish.
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Johnnie Walker set out to progress the spirits field by experimenting with lightweight glass for its luxurious whiskies, influenced because of the craze in the direction of 'fragile' as opposed to 'major' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.